I always thought profit was the sole motivator of outsourcing. But a recent study proves that I was not entirely right.

A recent study by a major consultancy firm suggests that cost cutting may not be the the sole motive for companies to outsource. They seem to be focusing on winning new customers in emerging markets like Brazil, Russia, India and China.

China and India are viewed as the most promising markets, with nearly three fourths of all companies planning to sell their products there. Globalisation seems
absolutely unstoppable.

Now you know why so many companies are looking to India and China for outsourcing their services.